Large companies try to adapt watch on Asian markets

Large companies

Description:

In order to be successful in the markets of India, China and Japan, watch company must adapt to the specific communication characteristics of these countries – whether it is linguistic or psychological nuances “incompatible” with European culture. For example the Chinese can not pronounce the names of some brands, which naturally leads to the marketing incident, up to the brand beyond recognition at the local level. To address this language barrier is necessary to develop semantic schemes that are fully passed on to the basic attributes and the value of the brand.
Continue reading “Large companies try to adapt watch on Asian markets”

Large companies try to adapt watch on Asian markets

Large companies try to adapt watch on Asian markets

Description:

In order to be successful in the markets of India, China and Japan watch company must adapt to the specific communication characteristics of these countries – whether it is linguistic or psychological nuances “incompatible” with European culture. For example, the Chinese can not pronounce the names of some brands, which naturally leads to the marketing incident, up to the brand beyond recognition at the local level. To address this language barrier is necessary to develop semantic schemes that are fully passed on to the basic attributes and the value of the brand.
Continue reading “Large companies try to adapt watch on Asian markets”

Viceroy Watch

Viceroy WatchThe high quality and attractive price of each and every one of his creations have made ​​possible the continued growth of Viceroy watches in all markets. With two lines of watches made ​​in gold plated, Viceroy has achieved in a short time a strong and visible image, which has received the unanimous recognition of an increasingly enthusiastic audience.
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