Large companies try to adapt watch on Asian markets

Large companies

Description:

In order to be successful in the markets of India, China and Japan, watch company must adapt to the specific communication characteristics of these countries – whether it is linguistic or psychological nuances “incompatible” with European culture. For example the Chinese can not pronounce the names of some brands, which naturally leads to the marketing incident, up to the brand beyond recognition at the local level. To address this language barrier is necessary to develop semantic schemes that are fully passed on to the basic attributes and the value of the brand.
Continue reading “Large companies try to adapt watch on Asian markets”

Large companies try to adapt watch on Asian markets

Large companies try to adapt watch on Asian markets

Description:

In order to be successful in the markets of India, China and Japan watch company must adapt to the specific communication characteristics of these countries – whether it is linguistic or psychological nuances “incompatible” with European culture. For example, the Chinese can not pronounce the names of some brands, which naturally leads to the marketing incident, up to the brand beyond recognition at the local level. To address this language barrier is necessary to develop semantic schemes that are fully passed on to the basic attributes and the value of the brand.
Continue reading “Large companies try to adapt watch on Asian markets”

Advances watch companies Richemont Group

Advances watch

Description:

Piaget company for the year has opened 8 new stores – now in the general number of boutiques was 71. Piaget notes the particular success of the Magic Clock and Polo 45, as well as high interest to watch Altiplano and Emperador Coussin – one of the thinnest, with a new mechanism 1270P.
Continue reading “Advances watch companies Richemont Group”