Tissot – Official Timekeeper of the 17 th Asian Games in 2014

Description :

The watch company Tissot recently announced that it has become the official timekeeper of the 17th Asian Games to be held from September 19 to November 4, 2014 in the Korean city of Incheon.

Asian Games are going to 13 thousand athletes from 45 countries who compete with each other in traditional Asian sports.

Tissot

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Large companies try to adapt watch on Asian markets

Large companies

Description:

In order to be successful in the markets of India, China and Japan, watch company must adapt to the specific communication characteristics of these countries – whether it is linguistic or psychological nuances “incompatible” with European culture. For example the Chinese can not pronounce the names of some brands, which naturally leads to the marketing incident, up to the brand beyond recognition at the local level. To address this language barrier is necessary to develop semantic schemes that are fully passed on to the basic attributes and the value of the brand.
Continue reading “Large companies try to adapt watch on Asian markets”

Large companies try to adapt watch on Asian markets

Large companies try to adapt watch on Asian markets

Description:

In order to be successful in the markets of India, China and Japan watch company must adapt to the specific communication characteristics of these countries – whether it is linguistic or psychological nuances “incompatible” with European culture. For example, the Chinese can not pronounce the names of some brands, which naturally leads to the marketing incident, up to the brand beyond recognition at the local level. To address this language barrier is necessary to develop semantic schemes that are fully passed on to the basic attributes and the value of the brand.
Continue reading “Large companies try to adapt watch on Asian markets”