Seiko Rivoli: farewell tradition

Seiko Rivoli

Description:

Women love a challenge, even the seemingly immutable concepts.

For example, the clock – it’s a classic combination of case and strap. This woman will never refuse to put on an elegant hand twisted bracelet with smoothly curved shapes, which on closer inspection turns out to be … reliable and convenient hours from the famous collection of Rivoli Seiko.

Rue de Rivoli – Paris’s famous street, the Mecca of all the fashionistas of the world. That woman has always been the true engine of progress. Corporation Seiko – recognized as a pioneer of watchmaking in the development of mechanisms and design. The concept of development Seiko was always an experiment.

Seiko Rivoli

Japanese essentially do not chase fashion and do not create things for one season. They invent new technologies and materials and create a stunningly original products – whether cars or watches. They develop their own form fashion.

Seiko Rivoli – qizaynerskaya collection that combines elegance and the latest technological advances and futuristic, avant-garde look. In the history of watchmaking, you can not find anything resembling a watch Seiko Rivoli. Dial-like petal cuts at an angle to the trunk twisted bracelet. Case and bracelet – a whole the decoration, which can take the most fantastic forms through a combination of glossy and matte coatings, gold and classic modern titanium carbide.

This watch is a modern woman who could not wear either her mother or grandmother (of technology was not even a few years ago), but surely something like this will be on hand granddaughters. Two main ideas Rivoli, releasing the line, among other ladies’ watch – bold use of new high-tech materials the original form.

In addition to traditional gilding, which can be found in almost every woman’s watch collection at Rivoli is actively used by a coating of titanium carbide, which imparts a deep shimmering black metal sheen and palladium, which has a silvery iridescent hue. Black and white metals combined with matte and polished gold elongated stress, texture and shape steel bracelet buildings.

Seiko Rivoli

Rivoli Watches resemble avant-garde jewelry, in that shiny dials the most unexpected forms (cat’s eye, fin fish, a leaf) serve as a precious stone. In any case this is not the clock in the conventional sense.

But fashion is such that any new idea, no matter how shocking and bizarre, it did not seem at first glance, is becoming a trend.

No, the radical design Rivoli did not and will not soon become a mass phenomenon: to share their technology with competitors Seiko particular desire is not on, and discover their secret to the forces is not for everyone. But the idea is to combine a miniature quartz movement with a cast steel body and asymmetric reliable, durable coating of titanium and palladium, has recently attracted more and more famous watch designers.

For example, the concept of models Rivoli SYL 733P and SYL 734P: bracelet and dial, connecting “overlap” in the form of a helix, this year already, so to speak, has developed a house Nina Ricc i. So that we can predict that the next few years Seiko Rivoli will look at the hand of its owner, not only as an elegant decoration and design idea, which goes to the very forefront of the watch fashion.

Seiko Rivoli

The most interesting thing in this watch is that, for all its exotic and visually fragile they are very reliable. As already mentioned, palladium and titanium coatings are durable and resistant to scratches. Each model is equipped with a convex safety glass, visually magnifying dial. By the way, the hour markings on the dial, although it looks quite decorative and conventional, with very clear. And to confuse, say, “polpervogo” with “half past” is impossible.

Even in the model SYL 752P with a triangular face, reminiscent of a shark plavnik. Model SYL Titanium 772R and gold-plated, whose “trick” – in the dial in the shape of the leaf, which is located at 45 ° to a bracelet last year, was named the best women’s watches, at the Moscow Watch Salon. SYL 772 at all is incredibly convenient, because the dial is situated so that allows determining the time, not turning his wrist to litsu.

Stoit noted that all the above features hours Rivoli add them another important characteristic: any of the models of the collection – the perfect gift. In any case, for those who want to impress his lady original, interesting and at the same time and useful accessory to impress her man with taste. I advise you to hurry up. While the pass for the original is cheap – $ 600. But it is no secret that this year, Seiko decided to raise the status of his best collections to luxury. Not the slightest of opinion that one of the largest corporations in the world successfully executes our plans, I have not.

In the end, I hope you remember that the Rue de Rivoli to the Place Vendome displays, where the headquarters of the boutiques and the famous group Richemont Vendome Cartier. Displays, but does not stop her.

Competition Seiko:Everybody wins

Competition Seiko

Description:

Brand Seiko hardly needs any introduction. Group sales, with a history that began 126 years ago with a small repair shop clocks, exceeding 11 billion dollars, almost a half times more than the revenue of all watch companies in Switzerland. By creating a name for the production of inexpensive but high-quality watches, today the corporation manufactures a wide range of products from electronics to medical equipment.
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CASIO:twist

CASIO

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Japan, Casio is working on the Russian watch market for a long time, so you can draw conclusions about her experiences strategies and future plans. A conclusion to date suggests a: Casio aims to become popular for the Russian consumer brand hour mass in all areas of the middle segment. So certainly an original and winning was the last (of many rather unexpected) step of the company – right after the presentation of models ‘technical’ series G-Shock Pro Trek and release a brand new series of elegant women’s watches Sheen.
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Rhythm. Anticipating the demand

Rhythm

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June 23 a group of companies MOSALT has presented a new line of watches Rhythm , as well as a new collection of interior clock. Headed by the president of the Japanese company presentation Rhythm Takanori Kudo, who spoke about the history of the brand, and also answered questions from journalists about the clock in Russia and the Rhythm of a new collection of watches.
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Rhythm – especially for Russia

Rhythm

Description:

One feature of the watch industry in Japan is its definite closure. In contrast to the Swiss watch-making company from the Land of the Rising Sun to attract clients prefer not noisy PR-shares, and the high quality and reliability of its products. But even among the other members of the Japan Association of hours (JCWA) Rhythm company is different in that extends outside the minimum information about themselves.
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The bells of dawn

The bells of dawn

Description:

To date, mechanical alarm clocks have virtually disappeared from store shelves around the world, except Russia and some other countries. But despite the drawbacks inherent in all mechanical watches – the need to start them on a daily basis, the low accuracy of the volume, the sensitivity to shocks and falls – the demand for mechanical alarm clocks are still available through usual design, low cost, large size dial and eliminating the need for change (and therefore buy) batteries.
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Casio: Who owns the information, owns the time

Casio

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Japanese company Casio one of the first came to the conclusion that the wristwatch – the best place to store databases. Notebooks, organizers and mobile phones are not always available. And watch – that they are at hand, rather on the hand, the desired information is retrieved in seconds, and, importantly, the battery does not sit down for years. Not surprisingly, the series DataBank from Casio, which presents a model with different “notebooks” and other business functions, has won a stable consumer audience.
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Blue Earth Seiko

Seiko

Description:

Series The Great Blue – one of the most successful projects of the famous Japanese company Seiko. For the first time she went on sale in spring 1994. If you believe the information in the ad booklet, the Japanese designers and engineers to create this clock inspired by the oceans. His energy fueled the creativity of the Japanese watchmakers in over 8 years. During this time, the consumer had the preconceived perceptions of The Great Blue.
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