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Purchasing clothing online has become one of the most popular ways to shop with the UK sales of online fashion increasing by 14.5%, reaching £10.7 billion in 2014. According to London Fashion Week, as many as seven in ten (70%) internet users in the UK buy clothing and footwear online. Clothing and footwear are the most purchased item online, but as a nation we're now used to buying just about everything online - holidays, our food shopping, school uniform, watches from the likes of TicWatches. With so many online fashion and clothing retailers available across the globe it can be difficult to determine the best, which is why we have come up with the top three chains in online fashion retail. 1. ASOS This is a very popular British online fashion and beauty store. ASOS takes inspiration from famous fashion brands and trends to come up with the best collection available online. The site has over 21.3 million new visitors every single month, making it one of the most visited online retail sites in the world. ASOS was established back in 2000 and since then has produced its own label as well as offering over 50,000 other branded products. This gives customers and online visitors a huge fashion catalogue of items to choose from. One of the best aspects of ASOS are the catwalk videos that showcase various items of clothing available on the site. This gives customers a clearer idea of how the item will look when on. 2. BOOHOO Boohoo describes itself as a ‘global fashion leader’ and it’s not wrong. The site releases hundreds of brand new clothing styles and accessories each day, leaving their loyal customers spoilt for choice. The site keeps up with every single trend and does this by presenting visitors with the option to look at a collection of items inspired by catwalk trends. For example, popular trends for 2015 are the 70’s, lace, denim and prints, all of which are seen on Boohoo which is a great feature to the site because it makes following the trends easier than ever. If there is a particular celebrity’s style that you love to steal then visit the ‘Get the Look’ tab on the site which offers suggestions based on the most popular celeb looks. Boohoo is proven as one of the best online retail sites, winning the Lorraine and Reveal Award for Best Online Retailer in 2014. 3. Miss Guided Miss Guided is an online fashion retailer that claims to be inspired by real life. This is particularly notable by its youthful and contemporary outlook on fashion and the latest trends. The site offers visitors regular updates in the world of fashion and offers a fantastic delivery service to 160 countries across the world. The site has been featured on the Independent’s list of top online clothes shops and was described as being a 'must-visit destination for on-trend fashion' with its interactive fashion blog and trend section welcoming thousands of new visitors each week.

The Best of the Best for Online Retail: Who’s Top of the Chain?

Purchasing clothing online has become one of the most popular ways to shop with the UK sales of online fashion increasing by 14.5%, reaching £10.7 billion in 2014. According to London Fashion Week, as many as seven in ten (70%) internet users in the UK buy clothing and footwear online. Clothing and footwear are the most purchased item online, but as a nation we're now used to buying just about everything online - holidays, our food shopping, school uniform, watches from the likes of TicWatches. With so many online fashion and clothing retailers available across the globe it can be difficult to determine the best, which is why we have come up with the top three chains in online fashion retail.  1. ASOS This is a very popular British online fashion and beauty store. ASOS takes inspiration from famous fashion brands and trends to come up with the best collection available online.  The site has over 21.3 million new visitors every single month, making it one of the most visited online retail sites in the world.  ASOS was established back in 2000 and since then has produced its own label as well as offering over 50,000 other branded products. This gives customers and online visitors a huge fashion catalogue of items to choose from. One of the best aspects of ASOS are the catwalk videos that showcase various items of clothing available on the site. This gives customers a clearer idea of how the item will look when on. 2. BOOHOO Boohoo describes itself as a ‘global fashion leader’ and it’s not wrong. The site releases hundreds of brand new clothing styles and accessories each day, leaving their loyal customers spoilt for choice. The site keeps up with every single trend and does this by presenting visitors with the option to look at a collection of items inspired by catwalk trends. For example, popular trends for 2015 are the 70’s, lace, denim and prints, all of which are seen on Boohoo which is a great feature to the site because it makes following the trends easier than ever.  If there is a particular celebrity’s style that you love to steal then visit the ‘Get the Look’ tab on the site which offers suggestions based on the most popular celeb looks. Boohoo is proven as one of the best online retail sites, winning the Lorraine and Reveal Award for Best Online Retailer in 2014. 3. Miss Guided Miss Guided is an online fashion retailer that claims to be inspired by real life. This is particularly notable by its youthful and contemporary outlook on fashion and the latest trends. The site offers visitors regular updates in the world of fashion and offers a fantastic delivery service to 160 countries across the world. The site has been featured on the Independent’s list of top online clothes shops and was described as being a 'must-visit destination for on-trend fashion' with its interactive fashion blog and trend section welcoming thousands of new visitors each week.

Purchasing clothing online has become one of the most popular ways to shop with the UK sales of online fashion increasing by 14.5%, reaching £10.7 billion in 2014. According to London Fashion Week, as many as seven in ten (70%) internet users in the UK buy clothing and footwear online. Clothing and footwear are the most purchased item online, but as a nation we’re now used to buying just about everything online – holidays, our food shopping, school uniform, watches from the likes of TicWatches.

With so many online fashion and clothing retailers available across the globe it can be difficult to determine the best, which is why we have come up with the top three chains in online fashion retail.

1. ASOS

This is a very popular British online fashion and beauty store. ASOS takes inspiration from famous fashion brands and trends to come up with the best collection available online.
The site has over 21.3 million new visitors every single month, making it one of the most visited online retail sites in the world.

ASOS was established back in 2000 and since then has produced its own label as well as offering over 50,000 other branded products. This gives customers and online visitors a huge fashion catalogue of items to choose from. One of the best aspects of ASOS are the catwalk videos that showcase various items of clothing available on the site. This gives customers a clearer idea of how the item will look when on.

2. BOOHOO

Boohoo describes itself as a ‘global fashion leader’ and it’s not wrong. The site releases hundreds of brand new clothing styles and accessories each day, leaving their loyal customers spoilt for choice. The site keeps up with every single trend and does this by presenting visitors with the option to look at a collection of items inspired by catwalk trends. For example, popular trends for 2015 are the 70’s, lace, denim and prints, all of which are seen on Boohoo which is a great feature to the site because it makes following the trends easier than ever.

If there is a particular celebrity’s style that you love to steal then visit the ‘Get the Look’ tab on the site which offers suggestions based on the most popular celeb looks. Boohoo is proven as one of the best online retail sites, winning the Lorraine and Reveal Award for Best Online Retailer in 2014.

3. Miss Guided

Miss Guided is an online fashion retailer that claims to be inspired by real life. This is particularly notable by its youthful and contemporary outlook on fashion and the latest trends. The site offers visitors regular updates in the world of fashion and offers a fantastic delivery service to 160 countries across the world. The site has been featured on the Independent’s list of top online clothes shops and was described as being a ‘must-visit destination for on-trend fashion’ with its interactive fashion blog and trend section welcoming thousands of new visitors each week.

Shop online for sales and bargains on all kinds of products

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There’s some debate about when online shopping was actually invented. As early as 1971 (or maybe 1972), students at MIT used ARPANET, a forerunner of the Internet, to arrange a sale online, which may be the first act of e-commerce in history. As with most things, it slightly depends on how you define online shopping. Whatever you call it, it didn’t really become practical until two things happened within a few years of each other: First, Tim Berners-Lee invented the World Wide Web in 1990. Second, Netscape created Secure Sockets Layer (SSL), the process which makes it possible to have secure online transactions.

After that, the possibilities of online shopping and e-commerce increasingly became clear. Jeff Bezos created Amazon in 1995, the same year that Pierre Omidyar launched eBay under the less-inspiring but more descriptive name ‘AuctionWeb’. Bizarrely, right through the dot com boom, not a single of these companies became profitable. In fact, it wasn’t till 2001, the year after the bubble burst, that any online shopping company became profitable. This pioneer was Alibaba. The Chinese company isn’t well-known in the English-speaking in world but, just two years after its foundation, it was able to achieve profitability, showing a world still stinging from the burst of the dot com bubble that online shopping could generate real profits. Despite the doubts, online shopping sales continued to increase, leading investors more cautiously back to the Internet to gradually accept what consumers had known for a long time: Online shopping was here to stay.

Now, online shopping is commonplace, with more and more people becoming connected to the internet every year. Businesses are taking advantage of the relative lack of trade barriers and so are consumers, giving both access to more of what they want and need: Potential customers and potential products, respectively. Online shopping has revolutionized people’s connection with businesses, allowing people to move beyond a few trusted brands or the only stores in town and giving thus giving consumers real choice. When consumers have more choice, businesses have to innovate or lower prices – or both! – to survive. That’s exactly what e-commerce has achieved, with loads of new products entering the market to attract consumers.

New online shopping stores seem to open up every day, with other businesses providing networks to allow small businesses to trade with consumers and with each other in the giant open marketplace that the World Wide Web has become. Very few people saw e-commerce coming, even as recently as the early ’90s, but it’s now part of all of our lives.

E-commerce has massively opened up markets globally, in a very short time. It even has its own currencies (known as cryptocurrencies), most famously Bitcoin, which operate differently to conventional cash, and are only possible thanks to the technologies that make up the Web. The long-term impact of online shopping is currently unknown, but what is certain is that for most of us, we can get more of what we need and spend less money to get it. Through online shopping shoes are available alongside groceries, holidays, software and anything else you can think of.