Capital will become even more smart and luxury

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April 19 at the very heart of Moscow’s first boutique doors swing open a Swiss brand Gc (Guess collection).The discoveries were waiting for last year, and then, finally, it takes place: in the hotel “Moscow” – or rather, an exclusive gallery of the same name. Gc Smart Luxury Boutique will be the first official boutique of the brand in Russia.

Cutting the ribbon will come to high-ranking officials: the Minister of Switzerland Stefan Estermann, COO of Sequel AG and head of the Gc brand Alan Stone Vig, marketing director Penelope Trecho Gc, and co-founder of Optim, which has exclusive rights for distribution of Gc watches in Russia, Catherine Nozdrina.

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As part of the celebration will be a special event entitled “Moments of Smart Luxury”. More than 150 guests will be able to explore the emotional component of the Gc brand and discover the concept of Smart Luxury.

As an event decorations on display will be exhibited photos of Russian art envoys of the brand, which is the author of the famous Brazilian photographer Pino Gomes.

With its still a little 15-year history and the continued growth of sales worldwide Gc brand is perceived as a rising star in the watch market.

Dynamic, ambitious and inspiring “brand ambassadors” Gc (Master in Sambo and Judo Alex Kolzhenkov, fashion designer Dinara Gayazova, composer Andrew Leshukov and dancer Maria Turin) is also rising stars in their field of activity – they perfectly reflect the characteristics of the brand and the essence of the concept of Smart Luxury.

Design concept of the Moscow boutique offers a truly stylish shopping experience. Wall panels made of leather, dark walnut floors, mirrored walls with logos and bright lights forming a special mood Smart Luxury.

In the near future will provide more boutique and jewelry and accessories made of leather. There will also be available to limited editions and exclusive products that are intended only for boutiques Gc.

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