According to Tag Heuer Cameron Diaz, the famous Hollywood star, plays the feminine according to the canons of femininity that inspired the brand new collection of links and named Lady.
The actress was presented at the recent Basel fair in front of an enthusiastic audience of international journalists.
“I’m really excited to be here in Switzerland and be part of the launch of the new Links Lady,” said Cameron Diaz. “Throughout my career I have carefully selected the brands to collaborate with. I like the attitude of TAG Heuer watchmakers with which challenges the conventions and thought outside the box, I am honored to partner with a brand that stands for a thought so cutting edge and pioneering. ”
Tag Heuer is the first time that he surrounds himself with familiar faces of the female it will be joined by Maria Sharapova in giving their faces collections of women’s TAG Heuer, DiCaprio diLeonardo side, which needs no further introduction, samples of world of Formula 1 Lewis Hamilton and Jenson Button, Chen Dao Ming for China and Shah Rukh Khan to India, instead interpret the men’s collections and of which we have discussed in other posts.
With his unconventional personality, which defies all the rules of the traditional path of the star, Cameron Diaz is much more than the classic, sexy, successful actress. His partnership with TAG Heuer is therefore a natural progression.