The world belongs to the rebels; the world seems to shout Tag-Heuer with its latest advertising campaign “Time For Rebels.”
In fact it is an axiom that fits perfectly with the new philosophy of Tag-Heuer .
The brand St.Imier, masterfully led by Jean Christophe Babin has given in recent years, the clear demonstration of how to interpret the Haute Horlogerie with insights outside the lines, characterized by ingenuity and originality.
Proof of this are the numerous Concept Watch, resulted in creations by Master-Pieces Watch as the V4, the 360, and the latest and incredible Mikrograph Mikrogirder, capable of reaching 2000 cycles per second.
It follows, then an understandable, pretentious and hopeful expectation of the fans about the new Tag-Heuer, which will present at Basel in 2012, which will open on March 8.
We had tested directly by the anticipation of some news that will be the subject of admiration to the next room, especially in relation to the collection of Formula 1 Lady.
It ‘s almost a must, for this house using high-tech material. In fact, the lines of the new models have proudly hi-tech ceramic inserts, black or white, often in conjunction with the diamond, to consecrate the union of the most valuable material in nature and the most advanced technology represented by the Tag-Heuer movements.
Currently the house has two outstanding ambassadors in the world of sports, witnesses and their characteristics and their life lka a rebellious spirit that fit well with that of Tag-Heuer Maria Sharapova and Lewis Hamilton.
But one of the attractions that most attracted the attention will be the single piece production, which in this case is represented by TAG Heuer Formula 1 Lady Yin-Yang, a masterpiece of well 136 grams of gold set with 234 baguette-cut diamonds and 245 brilliant cut diamonds for a total of ct. 7.36.