Swiss watchmaker Edox “try on” a new role – the official timekeeper of the famous rally-raid “Dakar” (Dakar Rally Raid).
Founded in 1979 by Thierry Sabin (Thierry Sabine) rally-raid ‘Dakar’ is undoubtedly the most grueling race in the world, which tends to participate in more than 600 participants, manned vehicles, trucks, motorcycles and ATVs. Initially the rally was held on the African continent, but in 2009 it was decided to transfer him to South America.
Edox company brings its own values in the rally-raid “Dakar”: the reliability, manufacturability, as well as the desire for perfection and excellence.
Managing Director Alexander Strambini Edox (Alexandre Strambini) about the new partnership:
“We are honored to enter into this partnership; we are pleased that we have the opportunity to apply their knowledge, experience and know-how in this magnificent and dizzying adventure of men and machines.”
In turn, Eten Lavigne (Etienne Lavigne), director of the Dakar rally raid said:
“We are delighted that Edox join us as the official timekeeper for the ‘Dakar’. The quality of their products, their experience of cooperation with both the World Championship Rally with water and Class-1 races will be wonderful advantage” Dakar “and will emphasize once again their image of the best sports timekeeping.”
Recall that the company is the official timekeeper Edox Class-1 International Racing in speedboats and official partner of World Championship Rally (WRC).
Co Edox with rally-raid “Dakar” (Dakar Rally Raid) last until 2014. We look forward to new and exciting rally and of course, exciting time of new products!