The campaign aims to show in all its glory heritage watch brand Panerai and its true spirit.
In this campaign unfolds the story of the brand’s history, Florence, second half of the 20th century and how Panerai was official supplier to the Italian navy. This is the story of the legendary exploits of 30-40 years of Italian seamen, sent on a mission to the clock Panerai.
Background throughout the campaign is, of course, the sea. A main slogan: “Strength and Courage.”
The best way to describe the cult design watches Panerai – show them at the same time harmonious and stern features and fine details. In the background, the clock shows a marine and historical reason, or the magnificent manufactory complex mechanisms Panerai, manufactured in Neuchatel.
The format of a new advertising campaign is one-quarter strip print edition before the reversal. In the near future digital version of the new advertising watches Panerai.