Reverso for Emergency. That’s the title and slogan of the campaign of solidarity of the famous brand Jaeger-LeCoultre .
The Reverso was born in 1931 at the request of British generals stationed in India, which asking for a watch that could withstand the hard knocks during the polo matches.
Today, in 2011, Reverso turns 80 and 68 at the Biennale Venice Film Festival, Jaeger-LeCoultre has decided to make concrete the concept of protection and attention to the importance of the movements, which are the core clock with an activity of solidarity for Emergency Reverso, Jaeger-LeCoultre Helps the Salam Centre.
And a fundraising initiative that will fund the charity that Emergency Cardiac Center opened in Khartoum, Sudan, to bring health care to children and adults with heart disease.
What occasion was the best film festival to attract the attention of this solidarity campaign by international celebrities worldwide!
The actors Andrea Osvart, Martegiani Chiara, Monica and Marina Pennafina Barladeanu have affiliate on the red carpet while wearing the watch for Emergency Reverso Jaeger-LeCoultre at the presentation of the film “Maternity Blues” by Fabrizio Cattani.
In particular, the Reverso in question drew the symbol on the chest of lacquer Salam Centre: a red heart.
The actresses and actors, making the gesture of putting their hands on their hearts, so they joined the project “Reverso for Emergency: Jaeger-LeCoultre Helps the Salam Centre”, which will care for children and adults with heart disease and to ensure that Jaeger-LeCoultre 10 heart surgeries a day, the evenings were like 10 of the Film Festival in which he participated.
Since 2007, the Salam Centre offers highly specialized care to patients with heart disease, other possibilities that would not be operated free of charge.
A Reverso with a red heart painted on the wrist and one hand on your heart to help people of Sudan.