It was extended the sponsorship agreement between Tissot and Infront Sports & Media, media and marketing partner’s dell’IIHF (International Ice Hockey Federation) for the IIHF World Championships. Tissot will continue its commitment to sponsor and official timekeeper of the event even in the 2012-2014 editions. The contract also provides for the extension of the role of Tissot as the official sponsor of the Swiss National during the IIHF World Championships.
Tissot a company belonging to The Swatch Group, the largest producer and distributor of watches in the world with headquarters in Switzerland, is an Official Sponsor of the IIHF World Championships since 1996.
The contract extension ensures the company a substantial package of rights, including pitch-side billboards in highly visible positions in TV broadcasting, hospitality and promotional opportunities within and around the stadiums.
Among these is the Best Player Award – a Tissot watch awarded to the best player of each team during a ceremony at the end of the final eight games. Through its role as Official Timekeeper, Tissot will see its logo appear on-screen overlay of popular TV shows around the world.