Swiss watch manufactory Bell & Ross, which has for nearly two decades of creating watches for professionals, continues its international expansion. Recently watch company announced the opening of his first official boutiques in the Chinese capital – Beijing. This event has become an important strategic step for the company’s dynamic growth in the international market.
After opening a series of boutiques in Singapore, Hong Kong and Macao, indicating that the strategy of brand extension in the Asian market, the company went one step further by opening a boutique in Beijing.
Watchmaker Bell & Ross in honor of this important event for themselves and to the delight of collectors and watch lovers in China has released three exclusive limited edition: BR01 Radar, BR01 Compass and BR01 Airborne. Each series is represented by a limited edition of 100 copies.
The design of the shop perfectly reflected the basic principles and characteristics that define watches Bell & Ross: clear lines and timeless elegance. Black glossy box with a new boutique wooden frames create a modern, at the same time an intimate atmosphere.