August 24, 2011 famous watchmaker Tag Heuer has announced its partnership with Championship Rugby World Cup 2011 as the official timekeeper.
The company Tag Heuer was the first time the brand, who managed to achieve in its unsurpassed precision chronograph 1/10-toy, 1/100-toy and 1 / 1000 of a second. Currently, the legend the Swiss watch industry has been actively involved in sporting events world-scale in order to create the most accurate counting down the gauges and wrist watches.
Tag Heuer brand has a long and established relations with the most prestigious sporting events in the world and the most elite athletes. Ambassador of the company are well-known personalities of the world of sports as Maria Sharapova, Jenson Button and Lewis Hamilton. That was the sporting spirit of the reason for the sponsorship Tag Heuer Championship Rugby World Cup 2011.
Rugby is one of the most revered team sports in the United Kingdom and around the world. This unique sport is an example of the relentless pursuit of performance excellence and courage – values that Tag Heuer brand not only separates, but they are already included in the company’s DNA.
“The partnership with Championship Rugby World Cup 2011, which is one of the largest international sporting events in the world, once again shows the commitment of brand Tag Heuer to elite sports. It is the legitimacy of the sport and dynamic way of life have become key to the success of the company Tag Heuer and turned it into one of the most luxury brands in the world “- said in his message to Jean-Christophe Babin, CEO and president of Tag Heuer.
Rugby World Cup 2011 will play on in New Zealand from September 9 to October 23. The organizers estimate that during the championship games will be present more than 1.6 million spectators and television audience will be more than four billion viewers in 200 countries.