Watches: surge in European sales. Swiss brands win

Watches

Description:

At Baselworld 2011 was published a very interesting field of study with regard to the European market watch. In particular, Italy GfK Retail and Technology , a leader in market research, has released the sales data of clocks in Italy, France, England, Germany and the Netherlands in 2010. Result: these countries have reached 28.8 million units sold in 2010 for a total of 3.7 billion euros.

Watches

Sales of watches with a price greater than 1.000 euro have generated a market share exceeding 40% of total sales in the European market, and this underlines the importance of high-end Swiss brands on the market.
On the other hand, sales of watches price under $ 100 account for 24% of sales in 2010, showing how the market is polarized.

GfK SE is a company specializing in the collection and analysis of market information relating to consumer products, global presence and structured into three business units: Retail and Technology, Custom Research, Media.

Born in 1934 in Nuremberg, where he still hosts the headquarters of GfK SE has become, thanks to a strong international policy started in the seventies, a multinational company present in over 120 countries, with 115 companies and over 10,000 employees, and is the fourth group in the world by turnover in the field of market research.

You Might Also Like

Leave a Reply

Your email address will not be published. Required fields are marked *