Watchmaker Maurice Lacroix is pleased to announce its first ambassador to the Asian region – a popular actor and singer Dicky Cheung, whose mission now is to acquaint the public with Asian values and principles of Maurice Lacroix.
“Dicky Cheung is just perfect in the role of our ambassador. Not just the ambassador and the first in Asia – said the head Maurice Lacroix Martin Bachmann. – During the past 20 years, he has not tried to surrender to the top of his profession, in spite of any difficulties that awaited him. Because it was Dicky Cheung is the living embodiment of the philosophy of our brand, “Follow your convictions”, as this unique man have the courage to be himself, never changing his own principles. ”
Referred to the philosophy of “faithfulness to their convictions” like nothing better represents the essence itself Maurice Lacroix, which continually strives for excellence through innovation? This philosophy of the company already represents several world renowned personalities: Wikipedia founder Jimmy Wales, the rock star Bob Geldof, the famous golfer Justin Rose and others.