The world famous watch brand AUDEMARS PIGUET became the official sponsor of the awards ceremony, Theatre Award 2011 Tony Awards. As part of this commemorative event organized by brand and charity auction watch and share planting of forest plantations in Patagonia Green Room / Green Room /. The whole collection from the auction will go to fund Broadway Cares / Equity Fights AIDS, was created to support people living with AIDS.
The 65th awards ceremony Tony Awards once again held in June 2011 and the third consecutive time Mark AUDEMARS PIGUET with the greatest pride sponsor the red carpet at awards Tony Awards. To further strengthen its relationship with such an important for the theater on Broadway event, the company also sponsored the backstage green room. Charity Auction was held in an online format.
Excellent watches AUDEMARS PIGUET flaunted by the wrists Aaron Tveit, who played a major role in the play “Catch Me If You Can,” and Montego Glover from the play “Memphis”. Mr. Tveit put on a watch with a Royal Oak Tuxedo respective studs, whereas Mrs. Glover emphasized the originality elegant model of Ladies’ Millenary.
CEO and President of the North American Division of Francois-Henri Bennahmias said in his speech: The relationship with our company, Tony Awards continue to grow and I am personally glad to see that we are integrating into the theater company on Broadway. I am inclined to regard them as a member of a large family Audemars Piguet .
As the first official sponsor of the shares of Green Room, in partnership with Patagonia Sur, AUDEMARS PIGUET released as a bonus carbon footprint for an innovative campaign trail Green Room and the exhaust gas airplane, made of carbon fiber and, for the nominees and winners of the Tony Awards. The company undertakes Patagonia Sur to begin work on the restoration of forests within 400 acres and preserve those Biostructures. The new forest will complement the already existing forest AUDEMARS PIGUET in 14 acres in the region, Patagonia, Chile.
Living room, which was introduced for the brand Fendi Casa, located in an ideal combination with the room and predisposes to rest before playing on stage. Visitors room at this solemn day was Al Pacino, Alec Baldwin, Robin Williams, Catherine Zeta-Jones, Daniel Radcliffe, Whoopi Goldberg, Hugh Jackman, Kelsey Grammar, Chris Rock, Stephen Colbert, Harry Connick Jr., Viola Davis, Martha Wash, Martha Plimpton, John Leguizamo, Don Cheadle, Tyne Daly, Christie Brinkley, Samuel L. Jackson, Matthew Broderick, Patrick Wilson, Aaron Tveit, Brooke Shields, Bobby Cannavale, Marg Helgenberger, Jim Parsons, James Earl Jones, Paul Shaffer, Robert Morse , and Joel Grey, and many other celebrities and guests.
At the end of an amazing event the company held a contest Audemars Piguet with winners and nominees, distributing them according to a key that opens the case to wristwatches inside. The two lucky ones were Hugh Jackman, who became the owner of the model Jules Audemars Chronograph, and Christie Brinkley – now the owner of the watch Ladies’ Royal Oak.
All brand AUDEMARS PIGUET along with the charitable foundation Broadway Cares / Equity Fights AIDS established a kind of auction in which the company introduced for sale seven wall clocks, unique of its kind in terms of materials and appearance. The clock was put up along the red carpet and served as a backdrop for the nominees in the Best musical production. Each clock model was the original interior to one of seven Broadway musicals. On the seventh clock model put their autographs all the nominees who attended the recording room, the actors in the last month. At the present time clock display in the window of its flagship boutique company in Manhattan. The online auction works from 10 to 28 June on the host site of charitable auctions.
Charitybuzz make every effort to help with the Audemars Piguet Foundation Broadway Cares / Equity Fights AIDS to raise enough funds that will go to the fight against AIDS. We hope that joint efforts by the two companies will lead to tangible results “, – said CEO and founder of Holzman Charitybuzz Copy.