The famous watch company A. LANGE & SOHNE in fifth consecutive year sponsoring the Salzburg Festival during the church feast of the Holy Trinity.
Saxon watchmaker, founded in 1845, is one of the best German producers gauges and wrist watches. This company has always identified itself with the world culture and art. The brand is a sponsor of the Dresden State Art Gallery and in the last five years has supported the forgotten masterpieces of opera at the annual Salzburg Festival. 2011 was the last year of sponsorship of the company. At this time the public was presented Saverio Mercadante opera “I due Figaro”, which premiered June 10 under the famous conductor Riccardo Muti and his orchestra Giovanile Luigi Chrubini.
“With the support of A. LANGE & SOHNE festival has surpassed all our expectations – said the president of the music festival in 2011 in Salzburg Helga Rabl-Stadler at a press conference dedicated to the discovery. – When the maestro Riccardo Muti has agreed to extend his contract for another two years, the company has kindly agreed to be Lange our exclusive sponsor. Perfect model wristwatch companies are also excellent, as are those works of art presented by us at the festival. ”
Indeed, according to CEO William Schmid, Mark is pleased to sponsor such cultural events that demonstrate the same approach as that of A. LANGE & SOHNE in design and style of their products, which combine the unique elements of history and the modern world.
During the five-year sponsorship of the festival company at his own expense in Salzburg carried more than 500 journalists and customers from 20 countries. The company also has initiated action on “Art and culture against hunger” and gave the tickets to attend the event those living below the poverty line.
Watch collection A. LANGE & SOHNE were exhibited at the Opera House and in many showrooms, located in Salzburg. But is addition to his car, painted bill boards of the company, carrying journalists and guests in Salzburg. Three days event in the world of music preceded by a fantastic tour of the factory, A. LANGE & SOHNE, located in the town of Glashutte.