A plastic watch, but innovations, shocked the world clock. Swatch born, a name derived from “Second Watch.” Watch features are excellent, analog quartz movement, very low tolerance, waterproof to 30 m, high resistance to shock and complete reliability.


Looking at the first collections is not surprising that they were not in high demand. He lacked the provocative personality come later, making the most popular Swatch watches, original, and sold the world.

As a curiosity of Swatch watches was the choice of his name. The name was suggested by an American agency. The thought of who had left the experts was: “You have a second home, why not a second watch?, Therefore, the concept of second homes had reached the second clock, and then by getting American constumbre words to s’watch.