In 2012, London will host the Olympics for the third time. The last London Olympic Games were held in 1948, Omega has participated as an official timekeeper. Omega is pleased to return to the British capital to play for the 25th time the role of Olympic timekeepers.
In 2012 the London Olympics will be a very important event for Omega . For the 25th time, it will be present as official timekeeper and will celebrate its 80th anniversary as the timekeeper of the Olympic Games.
Preparations for the new Omega timing of the Olympics in London are already well advanced. To meet the growing demand for data and official statistics, team sports timekeepers Omega has expanded, acquiring a significant number of professionals in data processing.
Times have changed significantly for the athletes, and for the participation of Omega timekeepers at the last London Olympics in 1948, when the recent introduction of photo-finish camera, dubbed Britain’s “Magic Eye”, caused a sensation. Omega was the first to use the camera for photo finish in the sport and was an advocate of many of the most important technical innovations in sports timing.
Remembering the Olympic history shared by Omega and London, Sebastian Coe, chairman of LOCOG (the Organizing Committee of Olympic and Paralympic Games in London) said: “I am eager to get back to work. London is putting the sport and the athletes at the center of its programs: we want to break records in 2012, and in that the timing of Omega will play a key role, capturing key moments in sports history on the track, pool and many other disciplines.