The luxury watch brands recognized the world over are supported primarily by its trajectory and the image they give to the public. At present the consumer preferred brands of luxury watches are Rolex, Cartier, Omega, TAG Heuer and Citizen, all with a long history of technological innovation and global style.
These brands spend millions of euros annually in advertising alone. Marketing is the main tool to attract new buyers and be between the brands. The current trend is to picture contracts with celebrities in the world. Tag Heuer has recently hired Brad Pitt and Uma Thurman in order to attract other consumers, as it is a brand known for its sports watches.
Innovation and advertising are also other important points of differentiation as it currently exists a strong competition between different brands of watches. In recent years, have come into the world of watchmaking brands dedicated to fashion, which are attracting many buyers, especially women. Their styles extravagant yet refined, and coincide with seasonal trends, such as Chanel, Louis Vuitton, Dolce Gabbana and Gucci are captivating to those buyers who usually buy more traditional timepieces.
In addition, good pricing helps luxury brands to stay and grow. When priced brands produced cheaper models, make them accessible to new consumers who can come to know and appreciate the brand.
And of course, the most important in a luxury brand, is quality. There is no point marketing and innovation if the products offered are not worth what is expected of them. And this is what defines a brand of watches as a luxury brand.