Watches Diesel is also the protagonist of a new television campaign. And they do it with the new collection “Thermal Attraction” timeframes S / S 2011, which will air from 8, May and for two weeks.
So the irony of the universe el’anticonformismo lifestyle Diesel is also expressed by the clocks, and in particular this summer through the line “Thermal Attraction”.
Three watches that change color with the reaction heat to heat, a device that will be the main theme of the spot of a communication project that will include 360 °, as well as the TV campaign, print a schedule, an online presence and preparation of the points sale.
“Thermal Attraction” is a mini-collection of three watches offered in shades of purple DZ7211, green and fuchsia DZ7212 DZ7213, asking only to be worn in order to discover which color will transform.
And the spot, made in two sizes – 15 “and 10” – will be aired on Sunday, May 8 for two weeks. The schedule will be covering areas of quality, in the First and Second Night, with a focus dedicated to the men’s program, both on broadcast TV as Italy 1, and on digital broadcasters Mediaset and satellite (Sky).
The story is set in Diesel Island, a place created for the pioneers of the movement to Be Stupid, an island where the inhabitants live with irony, creating new rules, and completely independently. The natives of Diesel Island produce for yourself the alternative energy they need.
And ‘in fact due to physical contact that the boy and the girl, the protagonists of the spot, turn on the heat changes the color of the watches “Thermal Attraction” leading to the wrist.
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